SEO laws and white hat practices change every year so here are some SEO tips for best results in 2019. In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019. “Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” said Ian Lurie, CEO and founder of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.” That means optimizing for featured snippets (a.k.a., position zero) and other Google search features will continue to be an important trend – and more important than ever – in 2019. “We have been able to achieve many answer boxes for our own site and client websites,” said Jim Bader, senior director of SEO at Vertical Measures. “Every time this happens, it results in a significant spike in organic traffic.”
The importance of voice search for SEO in 2019 should come as no surprise. If you review the search data put out by Google, we can see that over half of all search queries now come from mobile devices, and around 20 percent of queries made on mobile apps are now voice-based. And with voice assistants like Siri, Alexa, and Google Home becoming more popular, we expect this growth to be consistent for a while. Backlinko researched voice queries and SEO, and came up with some good advice on how to get ahead in this arena: Optimize your content to align with the type of queries you’d hear in voice searches. We all know that Google gives ranking points to websites with high user retention, longer time spent on-page, and lower bounce rates. Ipso facto, if you engage your viewers, you will rank better in the SERPs. This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.
WordPress SEO tip : ontent still is. Unique, valuable and relevant content that is. Apart from being the greatest of all SEO ranking signals, high quality content is, foremost, the lifeblood of your website. A website without content is, well, not a website. Along the same lines, a website with poor quality content is like a blunt knife – it might do the job but you must exert more force. A website with stale content is dead both to search engines and human visitors. This I understand firsthand because, severally, I went long periods without posting on my own blog. The results? Lower user engagement and lost SEO rankings. We just mentioned your content needs to be unique, valuable and relevant. What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. Your content should bring something fresh to the table – it should be unique if you want to rank well. Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble.
Technically flawless websites: Users are becoming more and more demanding and should be able to rely on your pages being usable in 2019 as well. Don’t use Adobe Flash anymore, for example. Mobile optimization: In most areas, more than half of all search queries are now done on smartphones or tablets. This makes it all the more important to meet this user need. Mobile Optimization is the standard for creating new websites today. With Accelerated Mobilie Pages (AMP) and Progressive Web Apps, Google shows you how to make your mobile page even faster. AMPs are already an integral part of Google SERPs. It is expected that the “AMP” theme will gain even more momentum in 2019, but not all website should use it, due to its limitations. AMPs are often devoid of images and structure and consist of pure text, which is why these pages load so quickly. We have applied AMP before and removed it later, but news websites absolutely need it today, because it gets news articles into Google’s news carousel at the top in mobile devices.
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