Top rated brand awareness marketing strategies by Edan Gelt: SEO Must Do’s Before Posting: Before posting your video, make sure it’s visible in online searches. Search engines like Google still index based on text so make sure your video title, tags, transcription and/or description has keywords. This way when a prospect searches for your topic, your video can be found. If you’re tech savvy, submit a sitemap to Google – this tells search engines what your video is about and helps you get found. Change the title of your video slightly for each platform so you don’t poach your own search results. Now that you have your first video and some strategies for exposure, start posting and be consistent. Looking forward to seeing your business in the digital world! Discover even more details at Edan Gelt.
Word of Mouth Marketing: Word-of-mouth marketing is one of the most effective marketing tools. This is successful when people spontaneously talk about your product, service or brand. There is no better way to do this then with the power of free. Happy users or customers are more likely to sing a company’s praises and refer their friends and family. When people tell others about your product they are referring new customers, free of charge your way. When you reach potential new customers with your free sample they are likely to talk about it with their friends, family and coworkers. These conversations are where your product will gain reputability.
Online Services: When the pandemic hit, Peloton offered 90-days free of their in-home workout app – up from 30-days previously. This allowed potential users to try their program and get hooked. After the free trial was up, it was just $12.99 a month – who wouldn’t continue? Moz, a software platform for digital marketers offered a free trial with no commitment other than signing in. This showed off their capabilities and made users feel compelled to commit to Moz when they were ready for digital software. Hubspot, Amazon Kindle, LinkedIn, Google, Canva and others offer free tools and platforms with the strategy of ‘free’ and reciprocity in mind.
When starting out you will need to choose a social media platform to broadcast your content and this means knowing your audience and where to find them. For example, if your audience is interested in the beauty industry and loves to watch hair and make-up tutorials then maybe podcasting isn’t for you and it would be best to stick with Instagram or YouTube. Business guru and YouTuber Vanessa Lau advises not to get caught up in “shiny object syndrome”, trying to launch your brand across a multitude of platforms and waste time pitching to irrelevant audiences. Two or three platforms suitable to your brand is adequate to diversify your content but also guard against stretching yourself too thin by managing too many social media accounts at once. Discover extra details at https://www.allperfectstories.com/tag/edan-gelt/.
This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.
Also, by analyzing your company’s data, this gives you the ability to see if your links are working. If you notice your phone number has been clicked on a high number of times but don’t feel like your phone is actually ringing as much as it says, you can click it yourself to see where it’s taking you. This gives you the ability to triple check to make sure what you input is accurate and working effectively. We know customer reviews are important for your business’s reputation and your businesses visibility. You have the power to maximize your business profile at your fingertips. Promote your business, don’t be afraid to ask for reviews and have that real time engagement with your customers. They hold the power to increase your company’s awareness and increase your business.
Increasing Your Brand Awareness on a Budget: In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here are a few simple things you can do without breaking the bank. Why Brand? Let’s start with the basics – the “why”. The point of branding is to showcase what makes you different from your competitors. Marketing conveys your unique value and consistency increases the power of your brand.
Let’s compare the data above to a home seller looking for a lawyer or real estate agent. Starting at the top of the sales funnel – you send out emails, advertise on Facebook, sponsor local events, hand out a card at Starbucks, or a potential client got your name from a friend of a friend. What’s the next step? It is highly likely they will search your name on Google. What happens next is up to you. For those in the real estate industry – Google, Redfin and sometimes Yelp are the keys to your future. Let’s start with Google. Find extra information on Eden Gelt.
Successful communication strategies tell the consumer about a brands responsible approach to the current situation. A classic example of this occurred early in the pandemic when a toilet paper manufacturer began a campaign designed to dissuade consumers to stop panic buying. Asking customers to not buy your product may seem counterintuitive. But what it is doing is building customer trust by making the consumer aware of the empathic nature of the brand.
Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.