What is MLM ? Multi-level marketing (MLM) is known by a variety of names: network marketing, referral marketing—and more pejoratively (and/or when done unethically), pyramid marketing. In this structure, marketing and sales reps not only receive compensation for their own sales, but also receive a percentage of the sales generated by other salespeople they recruit (commonly known as one’s “downline”).
MLM Terms: Recruit: A recruit may also be referred to a team member. It’s a person brought into the business by a sponsor as a new member. Recruits are trained by their sponsor or “upline” (see below) representatives.
One reason that direct selling gets a bad rap is that many representatives use hype and sometimes deception to lure in new recruits. This leads many to believe that the MLM companies themselves encourage this behavior, when in truth, they don’t. Legitimate MLM companies want you to be honest in your dealings with customers and potential recruits. If you love your product, your enthusiasm is enough to promote it. Just make sure you’re not over-the-top or making exaggerated or false claims.
In terms of economic background, MLM customers profile according to the products or services being offered, but generally trend toward a middle-class audience. Most people can afford to purchase Tupperware or Mary Kay, and may want attend a party to check out the products regardless.
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How does the Unilevel MLM Plan Work? This title tends to make users think that the Unilevel MLM plan is a one level plan. This is not entirely true as it involves two to ten levels in depth. With the Unilevel MLM plan, a user can sponsor to the nth level. The sponsor gets a dividend from the business volume of every member in his down-line. The Unilevel MLM plan has some advantages that make it an MLM plan every MLM organization want to subscribe to. It is very easy to understand and operate since its calculations are less complex. With an unlimited width plan, the Unilevel MLM plan allows a sponsor to have several distributors under him while allowing the distributors to further have several other sub-distributors.