Adam McManaman‘s web programming advices right now? Digital marketing is any marketing effort that you make online, and it is an important strategy to work on to increase the organic traffic (number of clicks) of your website. Digital marketing is an on-going process that you must put constant effort to stay competitive in the digital world. Digital marketing is a big field to work with, but it can be roughly categorized into inbound marketing and outbound marketing. Inbound marketing refers to a marketing methodology where you attract visitors and potential customers in rather than outwardly pushing your brand.
Adam McManaman about web website speed : Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.
SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.
Adam McManaman about Ecommerce : Your home is usually the first page your customers see. And many successful eCommerce brands see their homepage as the first step of a customer journey. Do not make your home page a product listing page, use it to create an appeal. Encourage your visitors to explore the site. If you are running a sale or a promotion on a selection of products, be sure to have this on the home page and include a call to action like “See Our Latest Deals” and include a link to a product listing of all products that are included in the sale. Other examples of call to actions include “See our range of birthday ideas”. Your prominent call to actions must be relevant to the product you sell.
Try to put text in small paragraphs that usually end in three lines accompanied by the supporting images, graphics, and GIFs. Help the teens digest the content by placing text into bulleted lists and small divided sections. A website with only text and text will overburden teens’ boredom and force them to walk away from the site. Putting images, pictures, and graphics on the website with delight the eyes of these technology freak teens.
It’s one thing to create a good-looking website. But can your customers really find their way around? You need to add frequent navigation links to help make browsing easier. And whenever possible, emphasize the location and function of these links so that new visitors don’t get confused. How do you think most customers will discover your small business? If you imagined someone in front of a computer, think again! The majority of online users now browse the web using mobile devices instead of desktop devices. Because of this, your site should use a responsive design: this makes sure it looks good no matter the size of the user’s screen and helps you optimize both experiences.
PWA has a stable increase in mobile development, it has become the leading trend among web development issues because of its quick loading function. PWA option lets you make a native-app, way simpler and faster. First off, PWAs don’t require much storage space as they operate on demand. Secondly, the user experience provided by PWAs is second-to-none and with increased usage of mobile devices, expect brands to continue with this trend.