SEO rules and best practices change every year so here are some SEO tips for best results in 2019. Dave Davies, CEO of Beanstalk Internet Marketing, said machine learning is about to explode in 2019. “While we’ve seen machine learning in search with RankBrain, Google News groupings, etc. we haven’t really experienced the true power of what it can be. This is the year that changes,” Davies said. “We can see the prep work coming with some of the layout changes the engines are pushing out and their drive to answer intents rather than questions. This is the root of machine learning’s impact on search.” But machine learning won’t just be something to watch on Google and the search engines, said Jenn Mathews of Jenn Mathews Consulting. “Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables,” Mathews said.
There’s a marketing theory called the “Blue Ocean Strategy” which argues that companies achieve greater success by seeking out uncontested market space rather than fighting head-to-head with competitors. (Competing in clear blue waters rather than shark-filled, bloody waters. You get the idea.) This is an important tenet of SEO. The more crowded the field, the harder it is to get noticed. If you want to rank higher in the SERPs, it’s to your benefit to look beyond what your competitors are doing and seek out new topics that haven’t been explored. Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms “content marketing 2018” and “content marketing 2019”. Obviously, everyone’s talking about 2018 content marketing IN 2018—but there aren’t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it.
WordPress SEO tip : Perhaps a bug bit me because every time I’m on a great website, I always resize my browser to check if the site is responsive. The same bug must have bit someone at Google as well, because if you haven’t noticed, they’ve already introduced mobile friendly labels in search results. What does that mean? If your website is not mobile friendly, you will enjoy worse rankings than mobile friendly websites. Your readers will also know your site is not mobile friendly long before they get to your homepage, which reduces your click-though rate. Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices. If RWD won’t work for your business model, which is unlikely, you can go for a hybrid mobile solution. Just make sure mobile visitors get to your mobile site, and there are no content (or URL) conflicts that will end up messing your WordPress SEO. This Google SEO Guidebook has an entire section explaining how to go about it.
Although Google’s algorithms are getting better and better, it still needs content in the form of text to determine the relevance of web pages to a search query. Google has made enormous improvements in the analysis of textual content in recent years and uses the latest technology with Rankbrain to better understand content. This leap in quality is going to continue in 2019 as the system learns on its own. Your goal should, therefore, continue to be to offer the best content on your “topic” on the web. Practical tip: Check your texts continuously and make sure they remain unique and offer added value. Word counter analyses can support you in the analysis and writing of texts. These show you which terms your text should contain so that it becomes as relevant as possible in relation to a search term. Make sure you do not stuff keywords in your texts – we still see a lot of websites that do this.
PBN (Private Blog Network) is the largely successful technique to rank the website to rule in any niche. With the capability to deploy and linking from related websites on influential domains with an excellent content and design is an essential for SEO nowadays. We, at PB.Network, are extremely happy with a high ranking for your website in any niche. Read more info on SEO analysis.