High quality make intro website? What on earth is a brand vibe, and how do I find mine? A brand vibe is how you want your brand to make people feel. Sometimes you might hear it called a brand personality. It should be consistent across your logo and content, and clearly set out in your brand guidelines. Just like we want our law firms to feel trustworthy and respectable, we want our yoga teachers to feel calm and gentle, and our party planners to feel organized and fun. With me so far? Once you discover your brand vibe, the logo making process gets 100 times easier* (*not scientifically proven). Spend five minutes right now writing down three or four words that encompass how you want your brand to make people feel. Got them? Good, you can scroll down to the logo design tips now.
If you’re a visual person, a mood board may be the perfect tool for you to get inspired. You can create an actual board by cutting out and pinning printed images or make a digital one (Pinterest would be the obvious choice here). Simply collect all the images you feel drawn to—those can be other logos, color combinations, illustrations or graphics, go wild! You’ll see, your mood board will reflect what style and design features you are gravitating towards in no time. Think about how your business can be visualized in your logo. Simply Rooted is all about local, down-to-earth food and their vintage logo perfectly reflects that with hand drawn root vegetables. If you’re striving for a similar aesthetic, your mood board might include images of vintage logos, handmade illustrations and organic shapes and colors. Or take a look how the Rugged logo visualizes their “rugged” brand identity in a bold and rough looking word mark but still includes a luxurious vibe with a reflective gold effect. Your mood board gives you the opportunity to pull all these elements together.
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One of the most important considerations for logo design is the color palette. This is not a superficial decision, color carries meanings and communicates ideas. Sometimes you’re pegged to the colors of a brand, but other times you’ll have the freedom to explore. I love the rich palette used in the Zion logo below. The colors here grab you and pull you in, they bring life to the illustration and give further context to the shape of the landscape. That being said, remember that a good logo is versatile and will still function well in grayscale: Beyond a grayscale version, I like to also provide clients with a true single color version, using only black and negative space. This would be a little tricky with the logo above, but definitely possible. Always consider what it is that the logo will be used for and whether or not the various use cases require different versions.
Your logo is a very important tool for branding your company. It should have a uniqueness all its own. When choosing a logo design, do your homework and see what else is out there so you pick one that will stand out from a crowd within your industry. It should immediately catch the eye and have more to offer when looked upon longer. Before deciding on your logo, make sure you are completely satisfied your selection. Just like your brand name, it will be with you for as long as you’re in business. As years go by you may opt to update your logo but it should always have the same basic feel to it. After all this is how people identify you. Try to pick colors you know you’ll love today and 20 years from now. Sure these nuances can be changed but often times they are a very important part of the design so try to get it perfect the first time. Read even more info on https://www.intromaker.net/.