Behavioural Capitalism is a variant of capitalism in which human behaviour becomes the most important factor for the production and provision of goods and services. Technology more than ever means power and this special influence through the smart world, can be found today in the western world astonishingly bundled with a few companies, which naturally have little interest in explaining the risks of their activity too publicly, because they primarily see the opportunities of their actions and not the dangers. Who will blame them? How many people really understand their business models? Didn’t they seem to come out of nowhere, these billion-dollar companies that are now indispensable?
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. But now the conditions have changed, because technological development has led to new business models that have gained such an influence that they raise the question of whether they have long since developed into an independent form of capitalism, behavioral capitalism. This brings us to the central thesis of this paper, which is that new possibilities of behavioural skimming have turned the raw material into a factor of production and thus into a variant of capitalism in its own right. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Extra Details on Andreas Herteux, Erich von Werner Society and Behavioral Capitalism.
Behavioural Capitalismis basedon the raw material and production factor behaviour, which is created by the reaction of the individual to stimuli. He must first win this by skimming. There have always been such attempts, but it was the technological progress driven by the change of times that made automated harvesting in large quantities possible.
The presentation of this development was deliberately neutral, as it entails both opportunities and risks. The embedding of the individual in his own world, which serves his own fulfilment of needs and self-realisation, is at first not negative, especially since this does not have to be designed in a closed way. On the other hand, of course, there is a central world of who ultimately controls the stimuli and the data and whether the behavior or even one’s own reality is manipulated. This, like the model of behavioral capitalism, is now to be released for discussion. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society believes that the world is entering a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Dealing with technological progress (e.g. digitization, biotechnology, human optimization). Few of the world’s most threatening problems : Malnutrition and Hunger: Malnutrition and hunger continue to be issues in developing countries, such as the Central African Republic, Chad and Yemen. According to the Food Aid Foundation, 795 million people in the world are not receiving the proper amount of nutrients. Additionally, hunger is the leading health problem among children and adults, causing approximately 45 percent of children’s deaths. The number of hungry people in the world has increased over the last few years. One in nine people in the world habitually go hungry, and, as a result, suffer from nutritional deficiencies. Food security is the biggest threat to the overall health of the human population, more so that malaria, tuberculosis or HIV.