Growth hacking is a relatively new term and it’s trending. Let’s see what’s all this fuss about.
As a client, what do you choose? Youre looking for some help with branding, so you might go to a Design Agency. You need to refresh your website, so you might go to a Digital Agency. Who knows whether going to a Creative Agency in the first place would have saved you the bother of going to the first two? What about marketing? Well, a Marketing Agency is where you go, of course. But then the team there proceed to rubbish the decisions you made about your website and complain about the branding being flat. Is there another way of going about things?
As an agency ourselves, we have used nearly all these straplines and more. We began with design and print and moved rapidly through them, avoiding ever being a Marketing Agency for reasons best kept to ourselves. There were two reasons for the rapid transition between straplines. First was the ongoing need to be able to adapt the evolving digital environment. Second, and more important, was our dissatisfaction with what it was saying about us. Although we were not able to express it as succinctly as we can now, we wanted to deliver more than just the product.
Here are some of the best of 2018:
Voxturr comprises growth team and advisors that have more than 100 years of combined experience in growth strategy building, digital marketing, digital product development, user experience designing and core development.
The team has been a part of unicorn startups, Fortune 500 companies, and top-notch consulting firms including BCG and McKinsey. Voxturr has worked on more 5000 growth experiments.
The Growth agency is a team of data-driven marketers that help companies grow fast.
Location: Antwerpen, Belgium
Growth Hacking, Growth Strategy, Marketing Automation, Lead Generation, Inbound Marketing, SEO, Conversion Rate optimization, LAnding page optimization, Content Marketing.
Bammboo is a full-fledged growth hacking agency that provides a wide range if growth hacking services. Bammboo implements a proven growth hacking process for their clients, while also focussing on improving skills, tools, and knowledge for their team.
CROmetrics is a growth agency that helps companies grow through strategic and data-driven experimentations. The team can quickly and effectively accelerate the growth of companies by employing data-driven marketing.
Inbound labs specialize in Growth Hacking using HubSpot. They are a top 5 platinum tier HubSpot integration partner that blends inbound and growth hacking in an unique way.
You can see the full list of top 10 growth hacking companies with even more detailed info.
Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television.
Those who specialize in growth hacking use various types of marketing and product iterations to rapidly test persuasive copy, email marketing, SEO and viral strategies, among other tools and techniques, with a goal of increasing conversion rates and achieving rapid growth of the user base. It can also involve online community management and social media outreach or highly personalized outreach to news outlets to improve performance metrics such as driving customer acquisition and selling products.
To combat this lack of money and experience, growth hackers approach marketing with a focus on innovation, scalability, and user connectivity. Growth hacking does not, however, separate product design and product effectiveness from marketing. Growth hackers build the product’s potential growth, including user acquisition, on-boarding, monetization, retention, and virality, into the product itself. Fast Company used Twitter “Suggested Users List” as example: “This was Twitter’s real secret: It built marketing into the product rather than building infrastructure to do a lot of marketing.” However growth hacking isn’t always free. TechCrunch shared several nearly free growth hacks explaining that growth hacking is effective marketing and not mythical marketing pixie dust. As new tools(SaaS) come out specifically that focus on more advanced forms of Growth Hacking, more and more tools are being offered as free.