Leonard Ross and the rise of a financial and real estate operations consultant? Leonard Ross is your chance to profit from his knowledge. Here you’ll get Leonard’s unique point of view of industry. What’s a trend versus what’s an enduring trait. What to look for in a property, and what to avoid at all costs. Leonard will be constantly updating this blog to keep pace with a runaway market. So, keep coming back for regular updates. But for now, sit back, strap yourself in, and enjoy the ride.
The main reason why many developers opt for traditional loans from banks is the low interest rates. In the current economic scenario, all the major banks are more than willing to back property developers. The area where your business operates also has a part to play in how easily you can get a bank loan. Lenders are more favourable to developers in regions where there is short supply and more demand for property. If the developer has a good amount of presales secured and all the paperwork is in place, banks will offer the capital required. Banks are sometimes reluctant to give out large loans when the country’s economy has taken a hit. This is mainly because developers require large deposits. There are also likely to be fewer buyers in the market when the country is going through a recession. Also, developers find it increasingly difficult to sell projects based on plans, as buyers want to see the finished product before taking the plunge.
Leonard Ross real estate guides: Highlight The Salient Features Of The Neighborhood! To most people looking to invest in a property, the location is an important deciding factor. If it is a home they are in the market for, they may be seeking a quiet neighbourhood and good views. On the other hand, someone looking to purchase a commercial space probably wants it to be centrally located and easy to reach. Remember that you’re not just selling the property, but the location as well. The neighbourhood the building is in is as important as the space itself. Mention the perks of the location in all your marketing materials. When showing the property to a prospective buyer, make sure all these features are pointed out. Talk about what the area is famous for, like restaurants, parks, nightlife, music venues and art galleries. By doing this, you’re giving them the chance to visualise how purchasing the property would enhance their lives. It offers them the promise of a better future before they’ve even seen the building in person. Leonard Ross is an established property developer in Auckland, New Zealand.
Gone are the days when a sleek website with a link on the homepage to “Invest Now” would bring you sales. Unless you have already established trust with your potential buyer through some other avenue, this is not likely to work. Purchasing a property is a big investment, so a simple call to action will not bring your results. It’s a better idea to design your website in such a way that it delivers value to your target audience. There’s a good chance that they are visiting it to find out more about your company. So use your site as a way to communicate your story. Have short write-ups about how your company was started, its goals and objectives, and the people who work there. Be sure to convey how you differ from other property developers and talk about what you uniquely bring to the table. Another great way to build trust is by showing past projects that have been successfully completed by your company.