Looking for a digital marketing company in Mumbai offering a/b testing ? We have awesome news for you! We will talk about the latest marketing strategies in 2020 and also introduce you to one of the leading digital marketing agencies in India.
In 2016, Gartner predicted that 20% of all business content would be “authored by machines” by 2018. While the accuracy of this prediction hasn’t been tested yet, most people are already reading AI-written articles in one fashion or another (whether they realize it or not). AI is particularly good at creating data-heavy news briefs about business and sports, for example. These articles may not have the same panache as human-written ones (yet), but they save news organizations vast amounts of time and money to get the word out. In the future, AI will likely originate much of the content on the internet. But inbound content, which relies on personality and authenticity, is not its strong suit. AI may generate some initial reporting, but it’ll be up to a human to make the content relatable. Managing ads is a full-time job. But with so many new channels to reach customers through, not even a full-time advertising team has enough hours in the day to keep up. That’s why more and more companies are trying to let AI take it over.
Start curating and creating content for the job. Start building, managing and maintaining content calendars. Build content and creative that generate buzz around the brand, concept or the product, rationale and executing it effectively. Once the campaign is set, start with monitoring and analysing the social media campaign for opportunities using the data driven insights and optimise the next campaign postings. Maintain and monitor all the social reports showcasing key metrics along side actionable insights to be utilised in optimising future campaigns and postings. See additional info at Digital Marketing Agency In Mumbai.
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020. According to Irina Kovalenko of SmartyAds: “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”
We’re Go Lead Digital – your new favourite No B.S. Digital Marketing Agency that gets results, based in Mumbai, India but serving globally. We help your brand get smart, get noticed and get results. Go Lead Digital is the Ammunition & Digital Strike Force, with a knack for brave ideas and simple solutions. If you need a website, campaign or overhaul, let’s make things happen. Here are some of the digital marketing services we offer. Source: https://www.goleaddigital.com/.