Looking for Product design strategies ? Every successful product was popular because it solved an existing problem. If your product isn’t solving a problem, then it becomes a piece of art — and probably not one that any galleries would be interested in. The problem has to be an existing problem, it has to correspond to a need which is already felt. It is much more difficult to convince people they have a problem they didn’t know they had than it is to offer them a solution for a problem they’re already aware of. Product marketers and designers will sometimes try to frame things that aren’t really problems as problems, but unless consumers agree about what they think their problems are, it will be hard to gain any traction with them.
No one wants to feel as though they’re being pitched to. Buyers want to know why they need something. Instead of focusing on selling, focus on educating your buyers and helping them discover a need for your product. This is something to keep in mind as you develop your product, as well. Are you filling a void in the market? Fulfilling a consumer need? Ensure your product is not only functional and revolutionary but also needed and easy to explain to consumers. If there is an element of your idea that is difficult to explain, it may be time to consider changing something before you complete your product development phase. See more details on Product design and development.
Take a broad view and make topline decisions that will carry through each element of your brand identity. Now you’ve determined what you stand for and where you want your business to go, but there’s still a few steps to take prior to hiring that web designer or launching a logo contest if you want to get it right the first time. Again, resist the temptation to dive into specific “must-have” elements like a business card, website, or Facebook page until you’ve made some broad decisions upfront about some key concepts such as: Brand voice – fun and playful, socially responsible, careful, edgy, artistic, healthful… think about how you want your brand to speak and sound across all platforms. This “voice” should map back to your larger purpose and core values, and appeal to your ideal customers.
Start-Up advice of the day : Know your purpose: What need does your startup address? Why will people care? If you can answer these two major questions you’re already well on your way to success. Do something you love: If your heart isn’t in it, the temptation to bail during difficult times will be high. If you’re able to do something that you love, you’ll have much more motivation to keep persevering. Startups require more than a 40 hour work week—make sure this is something you’re willing to do around the clock! See Also: Do What You Love, and the Money Will Follow. Source: https://www.petermanfirm.com/.